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Better Life on Shark Tank


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Founder Tim Barklage and his son

Green like you’ve
never seen.

Better Life cleaners can do more than clear your conscience.

One afternoon in 2008, lifelong friends Tim Barklage and Kevin Tibbs were watching their kiddos crawl across the floor. As their toddlers’ tiny hands picked up dust, dirt, and potentially dangerous cleaning residue, the concerned dads had a classic lightbulb moment. What if cleaning products could cut through grease, grime, and dirt without compromising on safety?

Tim, always the optimist, challenged Kevin, an innovative formulation chemist, to create a new line of plant-derived, non-toxic, environmentally friendly cleaners that would defy expectations for safety and performance. Kevin hopped right into the lab, and Better Life was born.

Today, Better Life’s products continue to challenge the way people think about natural cleaning – with more plant power, fewer warning labels, and formulas that are always safe for the mess makers (not the mess).

The only side effect?
A possible superhero complex.

We take great care to ensure our products are free of unnecessary ingredients that may pose health risks for people, pets, marine life, and the planet. They’re packaged using solar energy and recyclable materials, with formulas that biodegrade (break down in the environment) two-to-five times faster than leading natural and conventional cleaners.

Cruelty Free Better Life loves animals.
We don’t test on them (and we never will).

Fido is happy! Fluffy is fluffy! The planet is happy! Flipper is overjoyed! Grown Ups love it! Kids love it!
Better Life on Shark Tank


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A Non-toxic Friendship.

Ingredients We Love

Plant-Derived Cleaning Agents

From coconut, corn, and soap bark

Natural Scents

From botanical extracts

Harsh Chemicals We Leave Out

  • Perfumes
  • Dyes
  • Alcohol
  • Ammonia
  • Bleach
  • Chlorine
  • Chloroform
  • Ethers
  • Ethoxylates
  • Parabens
  • Petroleum Solvents
  • Phosphates
  • Phthalates
  • Sulfates (SLS/SLES)
  • Triclosan
About Better Life